Cookie Policy
Last Updated: February 25, 2026
This Cookie Policy explains how Total Quality Insurance uses cookies and similar tracking technologies when you visit our website. It explains what these technologies are, why we use them, and your rights to control their use.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to website owners.
Cookies can be:
- Session cookies: Temporary cookies that are deleted when you close your browser
- Persistent cookies: Cookies that remain on your device for a set period or until you delete them
- First-party cookies: Set by the website you are visiting
- Third-party cookies: Set by a domain other than the website you are visiting
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable basic features like page navigation, form submissions, and access to secure areas. The website cannot function properly without these cookies.
| Cookie | Purpose | Duration |
|---|---|---|
| session_id | Maintains user session state | Session |
| csrf_token | Security — prevents cross-site request forgery | Session |
| exitPopupShown | Prevents exit popup from showing repeatedly | Session |
| dismissedNotifs | Remembers dismissed notification bars | Session |
2.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website's performance and content.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics 4 | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes unique users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
We use Google Analytics 4 (GA4) to analyze website traffic. Google Analytics uses cookies to collect data about your website visits. This data is transmitted to and stored by Google on servers in the United States. Google's privacy policy is available at https://policies.google.com/privacy.
2.3 Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and choices.
| Cookie | Purpose | Duration |
|---|---|---|
| quiz_progress | Saves progress in "Find My Coverage" quiz | Session |
| admin_token | Maintains admin dashboard authentication | Session |
2.4 Marketing and Advertising Cookies
We may use marketing cookies in the future to deliver relevant advertisements and measure the effectiveness of our advertising campaigns. If implemented, these cookies will track your browsing activity across websites to build a profile of your interests.
Currently, we do not use third-party advertising cookies. If this changes, this Cookie Policy will be updated accordingly.
3. How to Manage Cookies
3.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies — This may impair website functionality
- Block third-party cookies — Allows first-party cookies while blocking analytics and tracking
- Delete existing cookies — Removes cookies already stored on your device
- Set alerts — Get notified when a cookie is being set
Instructions for managing cookies in common browsers:
3.2 Google Analytics Opt-Out
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on. This add-on prevents the Google Analytics JavaScript from sharing visit information with Google Analytics.
3.3 Do Not Track Signals
Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that they not track your browsing activity. We currently honor DNT signals and will not set analytics cookies when a DNT signal is detected.
4. Other Tracking Technologies
4.1 Local Storage
We use browser local storage and session storage to temporarily store information that improves your experience, such as:
- Notification bar dismissal preferences
- Exit-intent popup display status
- Admin authentication tokens
4.2 Pixel Tags / Web Beacons
We may use pixel tags (also known as web beacons or clear GIFs) in emails and on web pages to track open rates, click-through rates, and other engagement metrics. These technologies do not store personal information on your device.
5. Updates to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Material changes will be communicated via a notice on our website.
6. Contact Us
For questions about this Cookie Policy, contact us:
- Email: privacy@totalqualityinsurance.com
- Phone: 706-434-8184
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